One of the most helpful things I had in my arsenal when I was designing marketing materials as a Communications Manager was the company color palette. It was super easy to stay on-brand, have colors that I knew would look good together, and create a cohesive look for all my materials.
So after designing the bookplates for Chicken Wants a Nap, I took a quick minute to put together a color palette comprised of colors that complimented the book and/or were pulled from the book cover itself. Here’s what I came up with for Chicken:
For me, the two most important things were the HTML and CMYK values for web and print, respectively. Depending on your needs, you might structure things a little differently. But now, no matter what I design for Chicken, I’ve got a great jumping off point for complimentary colors.
There’s a few places on the website that I want to check the colors I’m using against what I’ve laid out above, but I’m excited to see where else this comes in handy!